The DeLier Group provides Ad Hoc projects as required and on-going support as needed. Our research department has the full range of senior analyst research personnel available.
We cover the full range of syndicated data (Nielsen, Rentrak, Simmons, Scarborough) as well as custom research services.
Syndicated Data Analysis
• Ratings Analyzation: Station trends and analysis of marketplace using either Nielsen or Rentrak local market ratings information. This could include a comparison of Nielsen and Rentrak ratings for stations to incorporate and evaluate the most compelling sales story.
• Profiling Audiences: Who are the viewers, (demographics, psychographics), and how to delineate their spending patterns.
Custom Research Services
• Qualitative Studies (focus groups) Targeting the issues facing the market and how viewers feel about different stations, including on-air personnel and news programming.
• Quantitative Studies (on-line sampling) Testing program segments vs. competitions programming and brand.
• Program acquisition options analyzed• Scheduling optimization by targeted demographic
• Promotion testing and analysis• Multi-Media promotion analysis